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Bas van de Pol
Customer experience Optimisation - Experimentation - CRO - eCommerce - Digital
Bas van de Pol is the Chief Risk Officer (CRO) lead at ABN AMRO MeesPierson, where he has accumulated over 15 years of experience in various digital commerce roles across sectors such as sports, travel, and banking. His expertise lies in building global digital strategies and enhancing customer engagement within the e-commerce industry.1
In addition to his role at ABN AMRO MeesPierson, he has a strong background in risk management and digital transformation, which positions him as a key figure in navigating the complexities of financial services in a digital age.