Bas Van De Poel

Bas van de Poel is a prominent figure in the fields of design and innovation, serving as the Co-Founder and Innovation Director at Modem, a unique office dedicated to exploring the intersection of physical and digital realms. Modem operates as a hybrid think tank and design studio, focusing on how organizations can thrive amid rapid technological changes. The studio is notable for its commitment to innovative practices and is set to function until 2030 as a living experiment in contemporary design.12

Background and Experience

Before founding Modem, Bas held the position of Creative Director at IKEA's research and design lab, SPACE10, where he spearheaded various digital transformation and sustainability initiatives. His work often involves collaboration with prestigious institutions like Harvard GSD, MIT, and UC Berkeley, as well as major clients such as OpenAI, Google, and Nike.13

Vision and Approach

Bas van de Poel emphasizes the potential of technology to enhance human experiences. He advocates for a future where design can positively influence societal progress through the integration of emerging technologies.34 His insights reflect a belief in the optimistic possibilities that technology presents for creating better living environments.

In summary, Bas van de Poel stands out as a visionary leader in design innovation, leveraging his extensive experience to shape the future of how we interact with our environments through technology.