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Bas Dijkstra
Test Automation Trainer and Consultant
Bas Dijkstra is an accomplished professional with a strong background in marketing, innovation, and leadership.
He holds a Post Doc in Digital Marketing Strategy & Leadership from Beeckestijn Business School, a Master of Science in Business Administration- Strategy from Erasmus Universiteit Rotterdam, and has also studied at THNK School of Creative Leadership.
Bas is the Co-Founder & Chief Growth and Commercial Officer at Lazy Vegan, showcasing his entrepreneurial spirit and business acumen.
His tenure at PepsiCo includes roles such as Commercial Marketing Lead for Nuts and New Snacks Brands in West Europe, Commercial Innovation Lead for Snacks and Tortilla Portfolio in West Europe, Head/GM of New Ventures in the Netherlands, Senior Marketing Manager for Smiths & Doritos in the Netherlands, Trade Development Team Lead/Sales Manager, and National Account Team Manager.
Prior to PepsiCo, Bas worked at Douwe Egberts as Product Group Manager for Senseo, Brand Manager for Douwe Egberts in Belgium, and Junior Brand Manager for Senseo.
His diverse experience also includes managing Macropolis in Spain at Newconomy, demonstrating his international exposure and adaptability.
Bas Dijkstra's expertise spans marketing, commercial strategy, innovation, and team leadership, making him a valuable asset in the business world.
