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Bas Bakker
Managing Editor | Sr. Content Program Manager Alexa Netherlands at Amazon
Bas Bakker is a seasoned marketing professional with over 20 years of experience, currently serving as the Managing Editor and Senior Content Program Manager for Alexa in the Netherlands at Amazon. His role involves overseeing content strategy and execution for Alexa, contributing to the development and management of brand initiatives.
Bakker has a strong background in marketing and brand management, having held various significant positions in companies like Heineken and Royal Schiphol Group before joining Amazon. His previous roles include Head of Brand & Content at Coöperatie VGZ and Consumer Marketing Lead at Royal Schiphol Group, where he was responsible for marketing strategies and campaigns that significantly impacted brand positioning and sales growth.
He is known for his energetic and straightforward approach, emphasizing customer focus and team building. His career reflects a proven track record of meeting ambitious objectives and driving brand growth through effective marketing strategies and impactful execution.12