Barton Goldenberg

President at ISM, Inc.

Barton Goldenberg is the Founder and President of ISM Inc., a consulting firm he established in 1985, specializing in customer relationship management (CRM) and customer-centric strategies. With over 39 years of experience, Goldenberg has become a prominent figure in the field, recognized as a customer-centric strategist, author, speaker, and futurist.

Background and Achievements

Education: He holds a B.Sc. (Economics) degree with honors from the Wharton School of Business and an M.Sc. (Economics) from the London School of Economics.
Career: Before founding ISM, he held senior management roles at the U.S. Department of State and Monsanto Europe S.A. His extensive expertise in CRM led to his induction into the CRM Hall of Fame in 2003.
Public Speaking: Goldenberg is a sought-after keynote speaker, having presented at major industry events such as Gartner's conferences and Dreamforce. His engaging style combines humor with real-world case studies, making his presentations both informative and entertaining.1 2 3 4

Publications

He has authored several influential books on CRM, including:

CRM Automation
CRM in Real Time
The Definitive Guide to Social CRM

His works are widely recognized as industry standards and have been instrumental in shaping modern CRM practices.1 2 3

Current Focus

Goldenberg's current initiatives include guiding organizations in leveraging technologies related to the Metaverse, digital communities, and CRM to enhance customer engagement and operational efficiency. His firm employs a proprietary methodology known as TDBU (Top-Down Bottom-Up) to ensure successful implementation of customer strategies.4 5 6