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Bartek Opieka
Kolektive Group Ltd.
Professional Background
Bartek Opieka is a dynamic professional with extensive experience in the advertising and marketing industries. He began his illustrious career after earning a Master’s degree in Marketing and Management from the esteemed University of Warsaw. Early on, Bartek co-founded a creative boutique that specialized in providing innovative advertising solutions tailored for the pharmaceutical market, where he played a pivotal role in creating effective advertising strategies for well-known brands such as Apap, Ibuprom, and Manti.
His journey continued at OPUS B, where he distinguished himself as the Account Director. In this capacity, he was responsible for crafting and coordinating the advertising strategy that facilitated the takeover by Bank Slaski ING Group. Bartek's skills in managing complex projects were further honed during his tenure as Managing Director and co-owner of Creative Service agency.
One of the highlights of his career came in 2004 when he was one of only six individuals responsible for the conception and launch of the iconic virtual operator brand, Heyah, under PTC ERA. This groundbreaking effort is celebrated as the most successful campaign that introduced a new brand to the Polish market, achieving the highest accolade in the history of the Effie Awards in Poland. His expertise in project management was crucial as he coordinated the diverse efforts of advertising agencies, interactive media houses, production studios, and other stakeholders involved in the project.
Leveraging his insightful experience from both agency and client perspectives gives Bartek a unique edge in navigating the complexities of modern marketing. His ability to understand the intricacies of both sides of the advertising market equips him to manage large-scale projects effectively, ensuring the successful execution and delivery of compelling marketing strategies.
Today, Bartek Opieka stands as the Chief Executive Officer of multiple organizations, including Lumen Technik, where he drives innovative solutions in lighting technology; Key 2 Costa Rica, specializing in travel and tourism services; and Ashi Agency, an agency focused on delivering high-quality marketing services.
Education and Achievements
Bartek Opieka’s educational foundation was laid at the University of Warsaw, where he earned his Master's degree specializing in Marketing and Marketing Management. This academic background provided him with the essential knowledge and skills to thrive in the competitive advertising sector. His professional journey has been marked by a series of significant roles, each contributing to his reputation as a leader in the marketing field.
Throughout his career, Bartek has consistently achieved remarkable milestones, notably the successful launch of the Heyah brand, which serves as a benchmark for excellence in marketing campaigns. His strategic insights and exceptional coordination skills have been instrumental in multiple brand transformations, including the rebranding initiatives for notable telecommunications brands such as Orange and TP.
Bartek's expertise not only lies in traditional advertising methods but also extends to modern digital marketing avenues, where he has adeptly adapted to the changing landscape of the industry. His continuous pursuit of knowledge and experience ensures he remains at the forefront of marketing innovation.
Achievements
- Co-created a creative boutique specializing in pharmaceutical advertising.
- Developed successful advertising strategies for brands such as Apap, Ibuprom, and Manti.
- Served as Account Director at OPUS B, coordinating strategic advertising for Bank Slaski ING Group.
- Co-led the launch of the Heyah brand, which became an iconic marketing campaign in Poland.
- Received the highest accolade for the Heyah campaign in the history of the Effie Awards in Poland.
- Managed the transition of several major brands, including Orange and TP, through successful rebranding efforts.
- Currently serves as CEO for multiple successful ventures including Lumen Technik, Key 2 Costa Rica, and Ashi Agency.
Location
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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