Bart Visser

Bart Visser is a seasoned professional with over 10 years of experience in developing impactful growth strategies.

His expertise lies in defining go-to-market strategies encompassing goal setting, investment strategy, audience definition, visual brand and messaging strategy, content strategy, and technology stack.

Bart excels in developing and executing effective media strategies that drive sustainable growth across traditional and digital channels.

He empowers teams through data and measurement, ensuring their impact is measurable and contributes to organizational goals.

As a team builder, Bart has a proven track record of hiring, building, developing, and leading cross-functional growth teams to drive competitiveness and success in new business territories.

An innovation driver, Bart identifies unique opportunities to support business growth and experiments with delivery mechanisms, media, and storytelling to build a distinct competitive advantage.

Bart's educational background includes studying Business Strategy and Financial Performance at INSEAD, as well as a Bachelor of Business Administration with a focus on Leisure Management.

His organizational experience spans roles such as former POS Lite EU GTM lead at SumUp, Co-Founder at Black.Bee Natural, Head of Global Marketing Investment and Impact at SumUp, Sr. Vertical (Industry) Lead at Compado GmbH, among others.