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Barry Sanel
Subject-Matter Expert; Beverage Packaging Graphics Senior Manager
Professional Background
Barry Sanel is an esteemed professional in the packaging design and print industry with over 30 years of experience, particularly in the beverage sector. His expertise lies in packaging artwork development, which has played a pivotal role in the redesign of renowned brands. Notably, he has led the packaging design initiatives for prestigious products including Crown Royal, Smirnoff on a global scale, and Captain Morgan. Barry's extensive knowledge and hands-on experience in the beverage industry have provided him with a sophisticated understanding of supply chain development, especially within packaging beverage categories.
Throughout his career, Barry has contributed to various organizations, enhancing their brand visibility and operational efficiency through innovative packaging solutions. His previous role as Senior Packaging Graphics Commercialization Manager at Diageo saw him overseeing critical aspects of packaging design and execution, ensuring that brand standards are met while enhancing product appeal. This strategic role allowed Barry to harness his deep-rooted knowledge of the industry to foster successful product launches and rebranding initiatives.
In addition, Barry's tenure as a Consultant for Strategic Sourcing Packaging at Avon Products enriched his profile by broadening his scope of expertise into strategic sourcing within the packaging realm. He has provided invaluable guidance to companies looking to optimize their packaging processes and sourcing strategies.
Moreover, Barry is the founding Principal at Barry Sanel Packaging Advisors, where he utilizes his extensive experience to advise businesses on packaging strategy, artwork development, and operational efficiency. His expertise has been instrumental in helping clients navigate complex packaging challenges, driving both innovation and cost-effectiveness in their projects.
Barry's earlier roles, including Packaging Manager at Cadbury Schweppes Americas Beverages and Snapple Beverage Group, involved critical responsibilities in managing the end-to-end packaging design processes. His artistic prowess as an Art Director at CCL Label and The W. E. Bassett Company also reflected his creative side, where he collaborated with teams to manifest unique packaging concepts that resonate with consumers and stand out on the shelf.
Education and Achievements
Barry Sanel obtained his Bachelor of Science (BS) degree in Graphic Arts and Computer Science from Keene State College, setting a strong foundation for his career in packaging design and technology. His educational background complements his industry experience well, enabling him to blend artistic vision with technical knowledge innovatively. This unique blend has defined his approach to packaging, allowing him to create solutions that are both aesthetically pleasing and functionally effective.
Throughout his impressive career, Barry has garnered a wealth of knowledge and skills that have further solidified his reputation as an industry expert. His leadership in packaging design has not only propelled projects to success but also raised the bar for graphical standards within the beverage industry. The numerous packaging redesigns he has overseen speak volumes of his commitment to quality and innovation.
Achievements
- Led the successful global packaging redesigns for renowned brands such as Crown Royal and Smirnoff, showcasing his ability to merge brand legacy with modern design trends.
- Developed packaging strategies that significantly improved supply chain efficiency, contributing to reduced costs and enhanced product competitiveness in the market.
- Established Barry Sanel Packaging Advisors to provide strategic insight and innovative solutions in packaging, furthering the industry’s advancement through his consultancy work.
- Contributed to successful product launches and rebranding initiatives for various beverage companies, positively impacting their market presence and consumer engagement.
- Advocated for sustainability in packaging practices throughout his career, understanding its importance in modern consumer preferences and corporate responsibility.
With a diverse and rich background, Barry Sanel remains an influential figure in packaging design. His innovative approach to packaging, combined with a robust understanding of the beverage landscape, positions him as a go-to expert in the industry. Companies seeking to elevate their packaging standards and strategize effectively in a rapidly changing market can greatly benefit from Barry's extensive experience and insights.
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