Barry Rhein

Barry Rhein is the founder and CEO of Barry Rhein & Associates, a highly regarded sales training and consulting firm based in Silicon Valley.12 With over 35 years of experience in the industry, Barry has established himself as a leading expert in sales transformation and training.5

Professional Background

Barry founded Barry Rhein & Associates in January 1983 and has been at the helm of the company ever since.2 The firm specializes in offering curiosity-based sales training programs, with their flagship offerings being Selling Through Curiosity™ and Managing/Coaching Through Curiosity™.12

Expertise and Methodology

Barry's approach to sales training is centered around the concept of curiosity-based dialogues. His programs are designed to help sales professionals:

• Conduct effective discovery and qualification
• Map solutions to specific customer needs
• Create value in customers' minds
• Build strong relationships quickly
• Ask challenging questions with confidence1

The Selling Through Curiosity™ program is known for achieving measurable results in a short timeframe, often producing outcomes in days or weeks that typically take months or years for salespeople to master.4

Achievements and Recognition

Barry's work has garnered significant recognition in the industry:

• His programs have been delivered to tens of thousands of professionals worldwide4
• He has been credited with generating billions of dollars in additional revenue for client companies4
• Barry Rhein & Associates has received multiple awards, including the 2022 Training APEX Award for Best Practice and several Brandon Hall and Stevie Awards34

Academic Involvement

In addition to his consulting work, Barry has been a lecturer at Stanford University's Graduate School of Business for over ten years. He teaches a course called "The Fundamentals of Effective Selling," which covers both traditional and non-traditional selling approaches.46

Recent Ventures

In 2024, Barry expanded his "Through Curiosity™" suite of programs to include Dating Through Curiosity™, aiming to help single people develop skills and confidence in finding meaningful relationships.5

Barry Rhein currently resides in Northern California's Gold Country. He is married with three children and two grandchildren.4