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Barry McGeough
Global Vice President of Innovation at Wolverine Worldwide
Barry McGeough is an experienced innovation leader in the footwear and apparel industry. He served as the Global Vice President of Product + Digital Innovation at Wolverine Worldwide from May 2020 to June 2023.3 In this role, he was responsible for driving innovation across Wolverine's portfolio of 12 brands, focusing on leveraging new technologies, materials, and advancements to improve products and customer experiences.1
McGeough's career highlights include:
- Leading PVH Corporation's global innovation division for brands like Calvin Klein and Tommy Hilfiger.1
- Building footwear and technical gear for The North Face.13
- Helping Olympic athletes like Michael Phelps improve performance through product innovation at Speedo.13
- Designing connected apparel solutions at Google ATAP.13
He holds a bachelor's degree from the University of Southern California and has been awarded numerous patents.1 McGeough is known for his expertise in creating innovative technical solutions for apparel, gear, and footwear that both perform well and appeal to consumers.2
As of January 2025, McGeough is no longer with Wolverine Worldwide. His current position is President at Ponto Footwear, which he started in July 2023.3 He is also listed as Group Vice President of Innovation at AmeriCo. Group.3
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