Barry Kirk

Customer-Focused Leadership Consulting | CX and Loyalty Strategy

Barry Kirk is a Principal Consultant and CX Practice Leader at Chapman & Co. Leadership Institute, located in St. Louis, Missouri. He is a customer loyalty and experience strategy expert with over 20 years of professional experience.1 2

Professional Background

Kirk has a deep focus on designing customer-focused strategies that help organizations:

Build loyalty
Drive retention
Earn engagement
Deliver stronger business results

Key Professional Principles

He grounds his work in two fundamental truths:

Customers are human beings first - Understanding their core drivers and what appeals to them is crucial
Loyalty is not binary - It is nuanced and complex, much like human relationships2

Career Highlights

Professional Roles::

Principal Consultant/CX Practice Leader at Chapman & Co. Leadership Institute (Nov 2020 - Present)
Vice President of Consulting & Strategic Services at Maritz Motivation (Oct 2013 - Oct 2020)
Senior Director of Digital Strategy at Bunchball (Oct 2012 - Oct 2013)

Professional Credentials

Certified Loyalty Marketing Professional (CLMP) from The Loyalty Academy
Education: University of Missouri-Columbia (Journalism - Broadcasting)

Kirk is known for developing the 4-Dimensional Loyalty Framework and is passionate about helping organizations create authentic customer relationships.1 2 3