Barry Kirk

Barry Kirk is a seasoned professional specializing in partnering with leaders to design customer-focused strategies that enhance loyalty, drive retention, and boost business performance.

With over 20 years of experience, Barry leverages his expertise in data analysis, behavioral science, and gamification to tackle real-world customer experience and loyalty challenges across B2C, B2B brands, and non-profits.

He believes in understanding customers as human beings first, delving into their motivations and preferences to cultivate long-term commitment beyond mere discounts or points offers.

Barry emphasizes the nuanced nature of loyalty, acknowledging its logical and emotional components, and tailors his advice based on this understanding.

His services include Customer-focused Leadership Training, Customer Experience Strategy, Loyalty Program Consulting, Gamification, Workshop Facilitation, and Keynoting.

Barry Kirk holds a Bachelor's degree in Journalism with a focus on Broadcasting from the University of Missouri-Columbia.

Throughout his career, Barry has held various leadership positions at esteemed organizations like Chapman & Co. Leadership Institute, Maritz Motivation, Bunchball, and Maritz Loyalty Marketing, where he honed his skills in strategic consulting, digital strategy, loyalty programs, and consumer marketing.

Barry Kirk is passionate about helping organizations enhance customer experience, retention, and advocacy, and welcomes opportunities to connect with leaders seeking to drive meaningful change in their respective industries.