Barry J. Falcon, CFE

Barry J. Falcon, CFE, is an accomplished professional with over 20 years of experience in franchising, specializing in advising business owners on expanding their concepts to national brands.

As the Co-Founder of ShelfGenie Franchise Systems, Barry led the company from inception to over 160 locations and orchestrated its successful acquisition by Neighborly in 2020.

With a proven track record in business growth and development, Barry served as the CEO and Partner of Concrete Craft, where he restructured the company and substantially increased system-wide revenue, culminating in its sale to Home Franchise Concepts in 2014.

Barry's expertise extends to coaching small businesses to achieve significant bottom-line results and directing a large manufacturing company with diverse capabilities, including injection molding, extrusion, metal stamping, automated assembly, and chemical blending and packaging.

His industry specialties lie in emerging companies, and he has a solid educational foundation with a Professional Designation in Business Management from UCLA.

Barry is recognized for his contributions in various organizations, having held key roles such as Senior Consultant and Senior Advisor at The iFranchise Group, as well as Chief Executive Officer, President, and Co-Founder at different enterprises.