Barry Cheung is a talented marketer, entrepreneur, and author with extensive experience in the digital marketing industry. He is the VP of Marketing and founding team member of UNDONE, a top consumer brand that specializes in custom-made timepieces. Before his current role, he served as the Regional Digital Executive (APAC) at ZenithOptimedia Hong Kong, where he managed the digital strategies for major Kering Group brands, such as Gucci, Clarins, and Puma. Barry also worked as a digital marketing consultant for IBB London, handling overall marketing strategies for the Chrysalis, Hoxton London, Lily and Lotty, and Daisy in-house jewelry brands. He earned a merit MSc in Strategic Marketing from Imperial College Business School and a 2:1 Marketing Bachelor's Degree from Lancaster University.

Aside from his professional career, Barry is an author for TDLY, an independent marketing magazine, and founder of Bearwrist, a personal watch blog. He is passionate about using his open-mindedness, creativity, and experimental nature to create the perfect blend of entrepreneurship, marketing strategies, partnerships, and technologies that contribute to making the world a better place.