Barry Bassin

Barry Bassin is a seasoned Senior VP Product Design and User Experience Strategist with over 20 years of experience, specializing in creating sophisticated user interfaces for complex applications ranging from SaaS, cloud computing, financial services, and life sciences. He holds a degree from MIT and is recognized for being a data-driven decision-maker, inspirational team leader, and strategic thinker. As an innovative customer experience strategist, he has completed over 25 successful projects, including mobile product design, design for social media, business requirements identification, and more. Barry has a unique ability to span strategy, user experience, and technology to create comprehensive product implementation methodologies in analytics, team dynamics, and cross-organizational collaboration. His leadership capabilities include team formation and mentoring, goal development and communication, program management, and change management. Some of his notable positions include Group Creative Director at Publicis Sapient, User Experience Team Director at TandemSeven, and Creative Director at Sapient Global Markets.