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Barrett Pack
Helping software founders build successful companies.
Barrett Pack is a seasoned professional with 20 years of experience advising companies on various aspects of business development, brand positioning, strategy, advertising, marketing, design, digital marketing, social media, and software development.
Barrett has a track record of launching innovative products and driving industry-first initiatives for startups and Fortune 50 companies, including projects like a vitamin drink for Virgin Drinks and online gaming through Xbox Live.
Educated at UNC Kenan-Flagler Business School and the University of North Carolina at Chapel Hill, Barrett brings a strong academic background to his diverse professional experience.
Throughout his career, Barrett has been actively involved in mentoring programs at notable organizations like The Boost Pad, 757 Startup Studios, Winston Starts, and Lighthouse Labs RVA.
With a rich history in various leadership roles including VP of Client Development, Director of Client Services, and Business Development Director, Barrett has proven expertise in client relations and strategic partnerships.
His extensive professional journey includes positions such as Account Director at BBDO New York, Account Supervisor at Wildfire, and Account Executive at MullenLowe U.S., reflecting his versatility and adaptability in the advertising and marketing sector.