Swainson

Baron Swainson is a CRO Analyst at Strawhouse Inc., where he has held various roles since joining the company. His experience includes positions such as CRO Project Coordinator and Marketing Coordinator at Strawhouse, showcasing his expertise in conversion rate optimization (CRO) and digital marketing strategies. He worked in this capacity from January 2021 until September 2021, contributing to projects that enhance client performance through data-driven insights and optimizations.1

Professional Background

• Current Role: CRO Analyst at Strawhouse Inc.
• Previous Roles:
  • CRO Project Coordinator (March 2021 - September 2021)
  • Marketing Coordinator (May 2020 - January 2021)
• Other Experience: Prior to his role at Strawhouse, Baron worked as a Client Success Specialist and an Optimization Manager at various companies, including SplitBase and Concrete Profit.1

Education

Baron holds a Bachelor of Business Administration (BBA) with a focus on Human Resources Management from Okanagan College, where he achieved Dean's List recognition. He also completed a Mini Degree in Conversion Optimization from CXL Institute.1

Skills and Certifications

Baron has developed a robust skill set in areas such as:

• Conversion Rate Optimization
• User Experience Research
• Data Analysis
• Project Management

He also holds several certifications, including:

• Google Analytics 4 Certification
• UX Certified | Tier 2: Professional from Baymard Institute
• Various marketing and copywriting certifications from LinkedIn and CXL Institute.1

Personal Attributes

Colleagues have noted Baron’s dedication and expertise in his field, indicating that he significantly impacts team performance through his analytical skills and innovative approaches to optimization.1