Barnaby Cook

Barnaby Cook is the CEO of Studio Yes, a creative agency that focuses on video production, particularly in the realm of commercials and branded content. He joined the agency as part of a rebranding initiative for Hell Yeah!, which now operates under the Studio Yes banner. His leadership is marked by plans for international expansion, including the establishment of a New York office aimed at leveraging British humor in the U.S. market.1

Background and Experience:
Cook co-founded Casual Films, where he played a pivotal role in expanding the company internationally, opening offices in major cities like New York, Los Angeles, and Melbourne. Under his guidance, Casual Films achieved significant financial success before he exited the company.1 His experience in the film production industry and his strategic vision are expected to drive growth for Studio Yes as it aims to enhance its creative offerings and market presence.2

Strategic Vision:
At Studio Yes, Cook has emphasized an aggressive approach to growth, focusing on humor as a key differentiator in advertising. He aims to capitalize on this unique selling point to attract both U.S. clients and British brands looking to enter the American market.1