Barnaby Chapman

Barnaby Chapman is a seasoned Business & Technical professional with a profound background in both buy and sell sides of the industry, particularly in the digital realm. His expertise extends to International Digital Ad Sales, media buying, planning, and operational functions, with a keen focus on driving change through process optimization and technology innovation.

His specific areas of proficiency encompass Programmatic and Audience-based media trading, Digital & TV Campaign Management for both buying and selling purposes, Ad serving platforms management, BI & DMP Integration, CRM solutions such as Microsoft and Salesforce, and integration of financial systems with billing operations.

Barnaby excels in defining, refining, and managing processes, product development, product marketing, project management, business development across European markets, account development and strategy (also known as Customer Success), technical implementation of software and SaaS technologies with a knack for training, as well as creating and managing business cases and Market Requirements Documents.

His educational background includes studying Computing with Human Factors at London Metropolitan University, along with attending Plume School in Maldon.

Throughout his career, Barnaby has held key positions in various esteemed organizations, including Director Global Solutions at Adform, Consultant/Advisor as a self-employed professional, Innovation Lab Product Lead at IPONWEB, Senior Solutions Consultant at IPONWEB, Sales Engineer at PubMatic, Director of Platforms Partnerships - Europe at Mediaocean, Product Director - Europe at Mediaocean, International Ad Platforms Director at CBS Interactive, Director of Programme and Project Management, International Technology at Viacom International Media Networks, Director of Project Services, Ad Sales Technology at Viacom International Media Networks, European Product Manager at Commission Junction (Valueclick Europe), Solution Services Consultant at DoubleClick International Techsolutions Limited, Senior Account Manager at DoubleClick International Techsolutions Limited, Business Development Manager at Bluestreak International, Senior Account Manager at Engage UK, Senior Account Manager at Gould and Portmans Limited, and Sales Executive at The Daily Telegraph.