Baris Ozaydinli is a seasoned executive, tech entrepreneur, angel investor, and marketer. With a passion for making a difference, Ozaydinli is the founder of Scooch, FitWell, Pryd, and Brand It. His education includes an Honors Degree from Koç Özel Lisesi, Leadership Excellence from The Wharton School, and a BA in Business from Koç University.

Ozaydinli has held various positions in his career, including product manager for Lipton Ice Tea & Lipton Out of Home at Unilever, co-founder & CEO at Fine Technologies S.A., and Partner& CEO at Klan Euro RSCG. He also served as an Entrepreneur in Residence at Founders Factory and a Pledger at Founders Pledge. Ozaydinli has been endorsed as exceptional talent in the digital industry by TechCity UK. With a mission to help every pet live a longer, happier life, Ozaydinli founded Scooch, a personalized pet wellness platform that takes the guesswork out of pet care. He also co-founded FitWell, a wellness coaching A.I. that helps busy individuals stay active and healthy.