Barbara Turley

Barbara Turley is the Founder and CEO of The Virtual Hub Ltd, a company she established in March 2015. Based in Sydney, Australia, she has successfully scaled the business to employ around 350 people, providing virtual assistant services to clients globally. Turley describes herself as a "Mum first" entrepreneur who has leveraged offshore virtual assistants to enhance operational efficiency for her clients, enabling them to scale their businesses more effectively.12

Her professional background includes significant experience in finance, having worked as an equity trader at firms such as Merrill Lynch and ABN AMRO Bank before transitioning into entrepreneurship. Turley's journey into the virtual assistant industry began after she recognized the challenges of managing administrative tasks while running her consulting business. This led her to hire offshore virtual assistants, which transformed her business model and subsequently inspired her to create The Virtual Hub.23

Turley holds a Bachelor of Arts in English and Economics from University College Dublin, which she completed in 1998. Her story emphasizes the importance of innovation and adaptability in business, particularly in the context of remote work and the gig economy.1