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Barbara Natali-Sherman
Strategic design leader
Barbara Natali-Sherman is the Design Director at DesignMap, where she leads design initiatives and empowers teams to enhance user experience and product design. With over 14 years of experience in design and user experience, she has developed a strategic approach to design leadership, focusing on collaboration and innovation.34
Natali-Sherman is a graduate of the Art Center College of Design, which has equipped her with a strong foundation in design principles. At DesignMap, she has co-authored articles discussing effective strategies for product development, emphasizing the importance of identifying and challenging assumptions to improve outcomes for startups.1 Her work involves not only leading design projects but also mentoring and developing teams to foster a culture of growth and creativity.24
In addition to her role at DesignMap, she has a diverse background, having worked with various organizations, which contributes to her comprehensive understanding of the design landscape.5
