Barbara Garau

Barbara Garau is a seasoned professional in the market research industry, currently serving as the Chief Client Director at Ipsos.12 With over 500 connections on LinkedIn, she is well-established in her field.1

Career at Ipsos

Barbara Garau has held several significant positions within Ipsos:

Chief Client Director:: This is her current role, based in Paris, France.12

Head of Global Innovation Solutions:: She previously led this division at Ipsos InnoQuest.46

Vice President, Global Director, Innovation Platform:: She held this position at Ipsos InnoQuest in the past.5

Expertise and Contributions

Barbara Garau has been instrumental in developing and promoting innovative research solutions at Ipsos:

1. She played a key role in launching Ipsos' Overnight Concept Testing with Optimization, addressing clients' needs for faster insights without compromising quality.46

2. Garau has emphasized the importance of balancing speed and depth in market research, stating, "Our clients need answers faster, but they're not willing to sacrifice depth of understanding".46

3. She has been involved in Ipsos' presence at major industry events, such as Cannes Lions 2023, showcasing the company's expertise in creative excellence.3

Education and Location

Barbara Garau received her education from University Paris X.1 She is currently based in Paris, France, where she continues to contribute to Ipsos' global operations.12