Barbara Gaffey

Barbara Gaffey is a results-driven Commercial Leader with over 20 years of experience in pharmaceutical and digital engagement.

She excels in customer experience, product management, and the implementation of enterprise tech capabilities such as CMS, Identity management, DAM, Mobile, ARVR, and Search.

Barbara possesses international experience, having worked in Local, European, and Global roles.

Her expertise lies in digital transformation, go-to-market strategy, and digital growth and engagement strategy.

Barbara has a strong background in project team leadership, data analytics, AI, and client consulting, with therapeutic area experience in oncology, vaccination, cardiovascular, antibiotics, and HIV.

She completed her education at Our Lady's Templeogue and holds an Advanced Diploma in Marketing Techniques from D.I.T. College of Marketing and Trinity College Dublin, as well as Technological University Dublin.

Throughout her career, Barbara has held significant roles such as Global Head of Omnichannel, Data, Digital & IT at Novartis, Global Head of Digital Products & Innovation at Novartis, Executive Director at Medscape, Director at Aptus Health, International Operations Director at Merck, and various managerial roles in digital content, marketing, and e-marketing at Merck and Michael Stein Travel Ltd.

Barbara is known for her ability to coordinate large teams, balancing strategic awareness with tactical implementation, always emphasizing delivery and results.