Barbara Colombo

Barbara Colombo is a strategic leader with a diverse international profile, specializing in Marketing & Communication across various industries including FMCG, Retail, Home Fashion, and Telco.

Her expertise lies in brand strategy development, integrated campaign planning at both local and international levels, as well as Sustainability strategy and communication.

Barbara has a track record of establishing lifestyle/culture partnerships with major brands in music and sports, showcasing her strong business acumen and in-depth knowledge of key Distribution Channels.

With a strong educational background, Barbara studied Executive Program in Digital Marketing and Transformation at Yale School of Management and graduated with honors in Business Administration, majoring in Marketing, from Università Commerciale 'Luigi Bocconi'.

Throughout her career, she held significant roles such as Marketing and Communication Director at Stroili and served in various capacities at PepsiCo, including Head of Brand and Sustainability Marketing Lead, Regional Marketing and Innovation Manager, CSD Group Brand Manager, and Senior Brand Manager for Lipton Ice Tea and Juices.

Barbara also gained experience at Nestlé Waters as Product Manager for Acqua Panna, Junior Brand Manager for Recoaro, and Trade Marketing Specialist for the Out of Home Channel. Additionally, she worked at H3G as an International Product Manager and at Levi Strauss & Co. as a Retail Finance Assistant.

She excels in working across teams within complex matrix organizations, influencing stakeholders at all levels based on insight and strategic evidence.