Barbara Bates, an accomplished global communication executive with over two decades of experience in the industry, has a history of leading successful public relations and brand innovation campaigns. She attended Awalt High School and later studied at San Diego State University and San Jose State University, where she obtained a Bachelor of Arts degree in Broadcast Journalism.

Over the years, Bates has honed her expertise in communication, and it is evident in the impressive organizations she has led. She served as the Global Chief Executive Officer and Chief Executive Officer North America at Hotwire PR, leading her team to achieve significant growth and recognition. Additionally, she was the Chief Executive Officer at Eastwick, where she championed the integration of storytelling and data to drive demand for their clients.

Currently, Bates works as a Strategic Advisor at Enero Group and formerly served as an Advisor at Traackr. She also held positions as Marcom Manager at Acuson and Calma, as well as Vice President at The Benjamin Group.

Bates is a communication powerhouse that's adept at leading people, companies and organisations to unimaginable success while breaking new grounds within the public relations sphere.