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    Barbara Bates

    Strategic Advisor at Enero Group

    Barbara Bates, Strategic Advisor at Enero Group

    Barbara Bates is a seasoned public relations professional and strategic advisor currently working at Enero Group, a global marketing services group based in Australia. She recently transitioned from her role as Global CEO at Hotwire, Enero's flagship PR firm, to become a Senior Advisor for the group.1

    In her new position, Bates is tasked with helping Enero's CEO Brent Scrimshaw identify potential acquisition targets to expand Enero's PR agency business, particularly in North America.1 She is also charged with doubling Hotwire's global revenue in the coming years.1

    Bates is a highly respected figure in the PR industry, having won numerous awards and accolades over the years2:

    • Innovator of the Year (Holmes Report, 2020)
    • Top Woman in Communications, Trailblazer category (Ragan Communications and PR Daily, 2020)
    • PR Leader of the Year (ICCO PR, 2019)
    • 100 Top Tech PR Executives in the World (Hot Topics, 2015)
    • Business Insider's 2014 list of 50 Best Public Relations People in Tech

    As Global CEO at Hotwire, Bates drove the strategic direction of the business and oversaw the agency's 11 offices worldwide.3 Her mission was to position Hotwire as a mid-sized alternative to the PR agencies of the big holding companies.1

    Bates is based in the San Francisco Bay Area and is fluent in Spanish.2 Her LinkedIn username is barbarabateshotwire, reflecting her long tenure at Hotwire prior to her current role at Enero Group.

    Highlights

    PR Firm Hotwire Global CEO Takes New Role to Fuel Enero Group ...
    PR Firm Hotwire Global CEO Takes New Role to Fuel Enero Group ...
    Hotwire's Barbara Bates Named One of the Most Influential Women ...

    Related Questions

    What are Barbara Bates' key achievements at Hotwire?
    How has Barbara Bates contributed to Enero Group's growth strategy?
    What are Barbara Bates' main responsibilities as a Strategic Advisor at Enero Group?
    What makes Barbara Bates stand out in the PR industry?
    How has Barbara Bates' leadership style impacted Hotwire's global revenue?
    Barbara Bates
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    Location

    San Francisco Bay Area