Barbara Bates

Strategic Advisor at Enero Group

Barbara Bates, Strategic Advisor at Enero Group

Barbara Bates is a seasoned public relations professional and strategic advisor currently working at Enero Group, a global marketing services group based in Australia. She recently transitioned from her role as Global CEO at Hotwire, Enero's flagship PR firm, to become a Senior Advisor for the group.1

In her new position, Bates is tasked with helping Enero's CEO Brent Scrimshaw identify potential acquisition targets to expand Enero's PR agency business, particularly in North America.1 She is also charged with doubling Hotwire's global revenue in the coming years.1

Bates is a highly respected figure in the PR industry, having won numerous awards and accolades over the years2:

Innovator of the Year (Holmes Report, 2020)
Top Woman in Communications, Trailblazer category (Ragan Communications and PR Daily, 2020)
PR Leader of the Year (ICCO PR, 2019)
100 Top Tech PR Executives in the World (Hot Topics, 2015)
Business Insider's 2014 list of 50 Best Public Relations People in Tech

As Global CEO at Hotwire, Bates drove the strategic direction of the business and oversaw the agency's 11 offices worldwide.3 Her mission was to position Hotwire as a mid-sized alternative to the PR agencies of the big holding companies.1

Bates is based in the San Francisco Bay Area and is fluent in Spanish.2 Her LinkedIn username is barbarabateshotwire, reflecting her long tenure at Hotwire prior to her current role at Enero Group.