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Bárbara Arredondo
Co-founding partner at Lidh & Decididas
Bárbara Arredondo Ayala is a prominent Mexican activist, producer, and entrepreneur, known for her extensive work in promoting women's rights and leadership. She is a co-founding partner at Lidh, a financial services platform designed to meet the specific financial needs of women in Mexico. Lidh recently secured $1.8 million in seed funding to enhance its offerings and expand its impact in the financial sector.4
In addition to her role at Lidh, Bárbara co-founded Decididas, a platform that highlights the stories of female decision-makers and role models in Latin America. Her initiatives aim to empower women economically and improve their representation in media.1 She has over fifteen years of experience advocating for women's and children's rights, engaging in peace-building efforts, and has participated in high-profile events such as the International Visitor Leadership Program on Women, Peace, and Security organized by the U.S. Department of State.23
Bárbara's background includes a career in journalism, having started at Reporte Indigo, and she holds a degree in International Relations from ITESM Campus Monterrey.1 Her work has made her a recognized cultural leader within the LGBTQ+ community in Latin America.2
