Barb Newton

Barb Newton is the President and CEO of the California Travel Association (CalTravel).13 She has held this position since at least 2004, bringing extensive experience in leadership roles within the travel and media industries.2

Professional Background

Prior to joining CalTravel, Newton served as the President of Sunset Publishing, a diversified publishing company known for its leading media brand in the Western United States.4 This experience likely contributed to her expertise in media, marketing, and the travel industry.

Role at CalTravel

As President and CEO, Newton is responsible for leading the California Travel Association, which is an organization dedicated to promoting and supporting the travel industry in California. Her duties include:

• Overseeing the organization's operations
• Developing business strategies
• Representing CalTravel in various forums
• Advocating for the travel industry's interests

Contact Information

For those wishing to reach out to Barb Newton in her professional capacity:

• Email: barb@caltravel.org
• Phone: (650) 743-99361

Leadership Philosophy

Under Newton's leadership, CalTravel emphasizes a culture that values:

• Passion for serving members
• Fulfilling commitments
• Treating everyone with respect
• Honest communication
• Careful listening and thoughtful action
• Work-life balance
• Team support and encouragement1

Barb Newton is an active voice in the travel industry, participating in podcasts and industry events to discuss trends and challenges in California's travel sector.5 Her leadership has been instrumental in guiding CalTravel through various industry changes and challenges.