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Barb Hoffmann
President at Green Acres Market
Barb Hoffmann is the founder, CEO, and President of GreenAcres Market, a natural foods market chain with locations in Kansas, Missouri, and Oklahoma.12 She founded the company in 1994, opening the first store in Wichita, Kansas, with the goal of making healthier food options more readily available to her community.3
Some key points about Barb Hoffmann and her career:
Background and Motivation
Barb started her career as a secretary, eventually becoming secretary to the President of United Beechcraft. However, after starting a family and facing personal health challenges, she became interested in nutrition and its impact on health.1
GreenAcres Market
- Founded in 1994 in Wichita, Kansas
- Expanded to multiple locations across three states
- Employs around 185 people
- Focuses on providing natural and organic products, quality education, and dedicated customer service1
Business Growth
Under Barb's leadership, GreenAcres Market has experienced significant growth:
- Expanded to seven stores across three states
- Acquired five stores from Whole Foods Association and Health Food Centers in 2013, doubling the size of the business4
- Implemented modern business strategies, such as partnering with AppCard to create a digital rewards program3
Personal Involvement
Barb has been actively involved in promoting health and wellness:
- Partnered with her daughter Shannon to produce and record "Health Talk," a syndicated radio show that reached over 50 radio stations across the United States1
- Committed to educating people about healthy lifestyle choices and environmentally friendly options1
As of July 2024, Barb Hoffmann has sold GreenAcres Market to Healthier Choices Management Corp., a Florida-based company, marking her retirement after 30 years of ownership.2
