Barak Shragai

Barak Shragai is the co-founder and CEO of IMGN Media, which operates as a subsidiary of Warner Music Group (WMG). He has played a pivotal role in shaping IMGN into a leading digital media company focused on creating engaging content for Gen Z and Millennial audiences. Under his leadership, IMGN has developed a portfolio of brands that generate significant social media engagement, particularly on platforms like Instagram and Snapchat, reaching over 35 million followers and generating around 2 billion monthly views.12

Career Highlights

• Founding IMGN: Shragai co-founded IMGN in 2015 with the vision of building a modern media conglomerate that serves niche audiences through culturally relevant content. The company has grown to produce more than 5,000 pieces of content monthly with a team primarily composed of Gen Z editors.13
• Acquisition by WMG: In August 2020, IMGN was acquired by Warner Music Group, allowing it to operate as an independent entity while benefiting from WMG's resources and support. Shragai emphasized the importance of maintaining editorial autonomy within this new structure.23
• Innovative Content Strategy: Shragai has been instrumental in leveraging meme marketing and social storytelling to engage younger audiences effectively. His approach focuses on authenticity and relevance, ensuring that content resonates with the target demographic.13

Vision for IMGN

Shragai envisions IMGN as more than just a social media account; he aims to establish it as a sustainable media brand that adapts to changing trends and audience preferences. He believes in the potential of social media platforms to serve as modern-day networks for cultural content, akin to traditional television networks.34

Background

Before founding IMGN, Shragai likely gained valuable experience in digital media and marketing, although specific details about his previous roles are not extensively documented in the available sources. His leadership style is characterized by a strong focus on team collaboration and understanding audience dynamics, which has contributed to IMGN's success in the competitive landscape of digital media.15

In summary, Barak Shragai is a dynamic leader in the digital media space, recognized for his innovative strategies that connect brands with younger audiences through engaging and culturally relevant content.