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Barak Rotem
Owner & CEO Maxmark - The industry's advertising agency
Barak Rotem is the Owner and founder of MAXMARK Ltd. (מקסמרק), an advertising agency specializing in branding industrial and technological companies.12 He established MAXMARK in 2002, leveraging his depth of experience and inspiration to create a leading company for branding industrial and technological firms in Israel.2
Professional Background
Rotem's expertise lies in strategic marketing and branding for B2B companies, particularly in the industrial and technology sectors. His approach emphasizes the importance of knowledge as a foundation for accurate marketing processes.1 He believes that understanding the unique world of industrial and technology companies is crucial for developing effective, distinctive, and precise action plans for clients.1
Philosophy and Approach
Barak Rotem is known for his strategic thinking, encapsulated in his quote: "Strategy is the path between where you are today and where you want to go."1 This philosophy guides MAXMARK's approach to helping clients uncover their strengths, refine their messages, define goals, and shape their company's future.1
Company Leadership
As the CEO of MAXMARK, Rotem leads a team that focuses on:
- Building accurate marketing processes
- Understanding the unique challenges of industrial and technology companies
- Planning and implementing distinctive action plans
- Helping clients define and achieve their goals
Under Rotem's leadership, MAXMARK has become a prominent player in the Israeli market for branding industrial and technological companies.
