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Barak Ronen
Co-Founder & CEO at :CRUX Knowledge (we're hiring)
Barak Ronen is the Co-Founder and CEO of CRUX Knowledge, a company he established in April 2018.12 CRUX is a technology platform designed to measure readers' knowledge on important news topics to drive engagement.1 The company leverages advanced natural language processing technology to quantify online knowledge.3
Professional Background
Ronen has an extensive career spanning journalism, media, and technology:
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Journalism Experience: He began his career in journalism, serving as Chief News Editor for Walla, Israel's leading Internet portal, in the late 1990s.12 He also worked as a Features Editor at Time Out Tel Aviv and Head Assignment Editor at Haaretz.2
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Media Industry Roles: Ronen held several positions in major media organizations, including:
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Technology and Business: His experience extends to the tech side of the news and information industries, with roles such as Vice President of Business Development at Boxever.2
Education and Skills
Ronen holds an MBA from INSEAD. He is fluent in both Hebrew and English.2
CRUX Knowledge
As the CEO of CRUX, Ronen oversees most of the business aspects, focusing on the overall vision and strategy. His responsibilities include product development, customer and partner relationships, funding, hiring, and shaping company culture.1
The idea for CRUX came from Ronen's experience in the transition from print to digital media and his collaboration with co-founder Roie Amir, a search and complex algorithms specialist.1 They aimed to address the challenge of information overload by quantifying readers' knowledge on various topics.13
Ronen's approach to leadership involves trusting instincts, making decisions on allocations and ambition setting, and emphasizing the importance of strong partnerships in startup ventures.1
