Balaji Srinivasan

Balaji Srinivasan is the Chief Commercial Officer (CCO) at Afghan Wireless Communication Company (AWCC), a position he has held since December 2020. With over 30 years of experience in the telecom industry and digital services across regions including India, East Africa, and Afghanistan, he has a robust background in market share expansion and customer lifecycle management.

Professional Background

Srinivasan began his career as a market researcher, which laid a strong foundation in consumer insights and product management. He has held senior leadership roles in corporate strategy and operations, notably at Ooredoo Maldives, where he led significant initiatives in digital services. His current responsibilities at AWCC encompass managing the entire suite of telecom commercial functions, including sales, marketing, customer experience, and digital financial services, overseeing a team of over 400 employees.

Achievements

Some of his notable achievements include:

• Revamping the Customer Care IVR, resulting in a 25% reduction in agent calls.
• Developing an in-house Customer Value Management (CVM) module.
• Integrating a platform for selling voice and data bundles through an E-Topup system.
• Launching the AWCC Flix VoD Portal and other digital initiatives in collaboration with local media.

Srinivasan is based in Dubai, UAE, and Kabul, Afghanistan, and is also involved in regulatory and governmental interactions for AWCC.123