Bailey Hayes

Bailey Hayes is a Senior Sales Manager of Cable in Ad Sales at Amazon.12 Based on her LinkedIn profile, she works in a consultative role, focusing on helping clients and teams solve their business challenges.2 Her expertise lies in delivering engaging consumer experiences to address business needs.

At Amazon Ads, Bailey Hayes specializes in the telecom sector, particularly in cable advertising.1 She offers insights into how telecom companies can leverage Amazon's advertising solutions to connect with hard-to-reach audiences and navigate the changing landscape of the industry.1

Some key aspects of Bailey Hayes's role and expertise include:

1. Understanding customer behavior: She emphasizes Amazon's ability to interpret rich insights and signals to predict life changes that lead to customers switching services.1

2. Advertising strategies: Hayes advises telecom companies to be more nimble, think holistically, and adopt strategies that address retail moments, device releases, and cultural events.1

3. Leveraging Amazon's reach: She highlights Amazon's connection to 300 million global customers' daily lives through shopping, streaming entertainment, and connected devices.1

4. Utilizing Amazon Ads solutions: Hayes discusses how Amazon Ads uses first-party signals and machine learning to automate campaign setup, optimization, and audience creation.1

Bailey Hayes is a graduate of Villanova University.2 Her role at Amazon involves working closely with telecom companies to help them leverage Amazon's advertising platforms and insights to reach and engage their target audiences effectively.