Badi Badkoube
Badi Badkoube is an accomplished internet executive with over 10 years of experience in product development, marketing, strategy, partnerships, and business operations.
Currently serving as the Head of Product Marketing for Snapchat's Business Platforms, he is responsible for orchestrating the go-to-market strategies for various platform-related initiatives like Ads, Camera & Augmented Reality, Content, Snap Kit & Games.
Before his role at Snapchat, Badi contributed significantly to building and expanding the Instagram Ads Platform and its Developer Ecosystem.
He has a strong background in monetization roles from his tenure at Facebook, where he notably led Global Mobile Marketing Partnerships.
Badi Badkoube holds a degree in Grande Ecole focusing on Finance from EDHEC Business School and a Bachelor's degree in Computer Sciences from Université de Nice-Sophia Antipolis.
