Johnson & Wales University

Bayside High School

Virginai Beach Vo-Tech

Sr. Consumer/Shopper Marketing Leader

Skills: Search Engine Optimization (SEO) · Microsoft Word · Advertising · Digital Strategy

Whirlpool Corporation

Media Marketing Manager

Cavalry Marketing Solutions – Marketing Consultant		                    2015 - Present Project work providing consultative expertise in project management, account management, Marketing campaigns, digital marketing, experiential marketing, brand management, brand communication, loyalty marketing/CRM, promotions, marketing analytics, data analysis, category management, strategic sponsorship /partnerships, business development, consumer insights and social media initiatives.
•	Fanteractive – Business Development/ Experiential Marketing/ Campaign Management – Managed and coordinated first ever 24-hour soccer event in Newark, that included digital, SEO, and medial planning & partnerships
•	Bed Bath & Beyond – Brand Management/Analytics - Identify key brand growth opportunities for key categories, utilizing integrated shopper insights, analytics, media planning, consumer trends, 
•	Spar Group – Business Development/Trade Marketing - Managed in-store and digital merchandising programs, experiential marketing, audits, analytical research, and resets for Toys R US, Mattel, Home Depot, Lowes, Follett, Pepsi, & Mondelez. 
• Executive Marketing Consultant Veterans Advantage – digital & general marketing, to gain awareness and drive incremental revenue through member plans, data analytics, category management, events and sponsorship opportunities with fortune 500 companies.

Cavalry Marketing Solutions

Sr. Director Strategy & Business Development

Business Development Director

Synergy Events is an independent, full service event marketing agency that specializes in mobile marketing tours, PR events, product launches and sponsorship activation platforms for its sports and consumer-based clients. 

 For 20 years, Synergy has represented Fortune 100 companies, global consumer brands, sports sanctioning bodies and top PR firms. The company has executed events in more than 150 markets at thousands of venues, high-profile consumer locations and at the world's top sporting events including the Super Bowl, World Cup, Olympics and Daytona 500.

 Synergy's home office is located strategically in Ocean, NJ, just 50 miles from New York City and within 200 miles of four of the top eight media markets.

Specialties:Mobile marketing tours, PR events, product launches and sponsorship activation platforms.

Synergy

Director Business Development

Generated over $14 MM in incremental revenue programs over 3 years. Developing, managing and executing initiatives utilizing direct and partnership marketing channels to meet corporate goals and objectives for all concepts . (Bed Bath & Beyond, Christmas Tree Shops, Cost Plus World Market, Harmon, & buybuy Baby) 
Developed and cooridnated shopper marketing inititaives with Bridal, College, B2B Gift /E-Gift Cards , Busines Direct, Mobile, Regional stores and Ecom teams.   Implementing cart advertising, in-store media, e-com sampling, college sampling, fundraising, parternships, digital, social media and direct mail opportunities. Developed and implemented 1st ever Miltiary Discount Program for Veterans Day 2013 in all concepts in both US and Canada.

Bed Bath & Beyond

Manager - Strategy & Business Development

A national marketing company that offers services designed to integrate promotions and marketing concepts to execution with CPG clients and national retailers.

Advantage Sales & Marketing

Account Supervisor - Integrated Marketing

* Providing marketing solutions and initiatives to Consumer package Goods companies and Retailers in the Health & Wellness arena.
* Marketing consulting for Points Medical -providing print and web based applications such as google analytics to gain new business for medical practices.
* Sports Marketing and Sponsorship Sales - Carolina RailHawks-USL Soccer League.  Responsible for ticket sales and sponsorships to support team.
* PR and Cause related marketing opportunities for local events in the Raleigh area.

Ranwick Marketing Services

Responsible for all Account Specfic programs for Hills Bros., Chock full o'nut & Hills Cappuccino brands and national promotions - Tribeca, Radio City Music Hall, New york Yankee Radio, & product placement.

Manage $1.5 MM budget

Massimo Zanetti Beverage USA

Promotions Manager

Responsible for generating new business opportunities in retail merchandising, field marketing services, and in-store video solutions for Home Depot, Staples, Rite Aid, & Best Buy.  Coordinated and managed programs across multiple categories including Consumer Electronics, Home & Garden, Furniture, Office supplies and Paint, that resulted in increased awareness and drove profitability.

SPAR Group

VP Business Development

•	Develop and coordinate marketing strategies for In-store Marketing Solutions, POS Material, Displays, Merchandising, Event Sampling Programs, C-Store Programs, In-Store Sampling and Demonstrations for Wal*Mart, Grocery, & Drug Classes of Trade.   Current clients: Home Depot, Church & Dwight, Schering Plough, Sharp Electronics, MasterFoods USA, P&G Cosmetics, Lowes Home Improvements, McCormick, Campbell's, Bristol Myers Squibb, & Bayer.  Working with Brand Managers, Purchasing Managers, Promotion Managers, and Promotional Agencies. 
•	Responsible for growing new business as well as maintaining current business, which contributes 4.1 MM in sales in the second year

PromoWorks

Account Director

Account Director – SmartSource.com				(Division dissolved ’04)
Responsibilities include: 
•	Utilize Direct Mail, Sampling and On-line couponing programs to meet client objective(s).
•	Develop and coordinate marketing strategies for On-line coupons, and Internet sampling programs to top manufacturers: Church & Dwight, J&J, Schering Plough, Nabisco, Gerber, P&G, and Bristol Myers Squibb.  Working with Brand Managers, Internet Directors, Promotion Managers and Agencies. 
•	Design & implement direct mail initiatives using loyalty card database of over 136 retailers for: Arm & Hammer, Ocean Spray, Campbell, Oil of Olay, Mrs. Smiths, & Kodak representing 12 million circulations.
•	Coordinate Internet coupon initiatives utilizing network of web-sites to distribute savings and content information, which resulted in an average redemption rate of 12-15% for CPG clients. Representing over 1.2 MM in revenue for fiscal year.

News America Marketing

Category Development Manager		      	                           (Company sold to Kraft) Responsibilities include:
•	Supported 6 National Account Team members with direct relationship to 33 accounts covering 6 geographical regions. Major Accounts: Eckerd Drug, Rite Aid, CVS, Southland Corp., and Mclanes.
•	Instrumental in launching direct mail program for new product launch – Chips Ahoy
•	Provided category reviews and SKU rationalization information quarterly on National Team accounts. Updated and maintained product database for plan-o-gram implementation
•	Developed and implemented Plan-O-Grams to assists in major resets at store level.  Oversee resets.
•	Assisted Account Executive by meeting with accounts to develop Category Strategic Plans.
•	Attended and completed Category Management College - 1997

Nabisco Biscuit Company

Category Development Manager

USA Detergents, Inc.					 (Company sold to Church & Dwight)
’92-’97 Sales Analyst /  ’98-2000 Category Development Manager	
Responsibilities include:
•	Analyzed, prepared, and presented information on Trade Class, Customer Ranking, New Accounts and Distribution Objectives directly to the VP of Sales & Marketing.
•	Analyzed and provided information to 5 regional offices in relation to monthly sales commission’s distribution objectives and broker listings.
•	Provided category reviews and SKU rationalization information for Account executives.
•	Instrumental in launching first-ever direct mail program to two major Retailers
•	Developed and implemented Plan-o-Grams at store level, oversee resets for major accounts
•	Proficient in IRI & Nielsen Spectra & syndicated data

USA Detergents

Senior Sales Analyst

Aircrew Instructor and Aviation Structural Mechanic / Maintenance Leading Petty Officer for US Navy DC-9 Squadron's.
Medium lift logistic support squadrons flying C9-B aircraft around the world in support of fleet operations.

John Dilts