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Babs Faber
Senior Research Consultant
Babs Faber is a Senior Research Consultant at InnerVoice, a market research agency based in Amsterdam.12 She has over 500 connections on LinkedIn and her profile indicates she has experience working at InnerVoice and educational background from OERsterk Academy.1
As a Senior Research Consultant at InnerVoice, Babs Faber specializes in research related to Generation Z. She has spoken with many organizations about their challenges in recruiting and retaining Gen Z employees, noting that companies often feel like they are "mopping with the tap running" when it comes to Gen Z talent management.3
InnerVoice, where Babs works, is part of MWM2, a successful market research agency that specializes in research panels and communities.2 This suggests that Babs likely has expertise in conducting market research using these methodologies.
While not directly related to her current role, it's worth noting that Babs Faber has also contributed to academic research. She has 4 research works associated with the University of Amsterdam, with one highly-cited paper on interventions to improve return to work for people with depression.4