Paula Fagerlund

Head of development department and Innovation center at AF
Summary
Paula Fagerlund is a seasoned entrepreneurial leader with over twenty years of experience in digital, innovation, and transformation.
She is dedicated to driving innovations and cultural change to foster innovative companies, shifting from traditional to inclusive and collaborative work methods.
Paula excels in collaborative and cross-functional teamwork, focusing on areas such as innovation, AI, IT, marketing/sales, PR, communication, and business development.
With a holistic perspective gained from diverse disciplines, Paula combines her passion for new technology with leadership, having extensive experience in executive management roles.
Her expertise lies in creating innovative online services, platforms, and ideas, driving growth through customer-centric solutions and optimizing customer experiences using branding, design, and data.
Specializing in innovation, people management, digital business development, user-centric branding, communication strategy, organizational transformation, UX design, and media relations, Paula has a demonstrated track record of successful leadership in challenging transformational processes.
Paula Fagerlund's educational background includes studies in economics at Stockholm University, attending Kevingeskolan, and completing the Executive Leadership Program at the Stockholm School of Economics.
Throughout her career, Paula has held various leadership positions in organizations such as AF, the Swedish Public Employment Service, Marknadsföreningen i Stockholm, Carretera AB, Dina Försäkringar, Scandbrokers, PlannerFed, Insplanet, and Europeiska Försäkringar AB, where she contributed to marketing, communications, digital strategy, and business development.