Mike Carter is a seasoned digital media professional with extensive experience across the ad technology sector, digital ad agencies and the startup world. With over 25 years of experience, he has been involved in 3 equity exits, once as a founder and twice as an employee. His expertise spans across all channels related to digital marketing, especially product strategy and development.

Carter was employee 57 at Modem Media, the world's first digital advertising agency. Later, he was part of the management team at Doubleclick Europe, where he played an integral role in growing revenue from $0 to $23 million, capturing 70% of the ad agency market with the DFA DART product. He founded search engine Zoomf in 2006, which was later sold to the largest UK newspaper holding company, Trinity Mirror PLC, turning a profit.

Carter is currently the VP, Group Partner, Ad Ops at IPG Mediabrands, where he manages the American Express media in 15+ international markets. He was also Business Director at Mindshare, Zoomf Advisor at Trinity Mirror Group PLC, Director and Founder at Zoomf (company acquired by Reach PLC), and Strategic Advisor at Estatecreate.

Carter holds a BA degree from the University Of Michigan. He has been involved in different roles such as Director Affiliate Publishing at Deal Group Media, Strategy Analyst at iris Digital, Strategy Analyst at Agency Republic, and Director of Products at Espotting Media. He has also served as Manager of European Sales Engineering, Sales Engineer, and Director - Business Line DFA & DFP at DoubleClick, and as Advertising Operations Manager at Meredith and Media Operations Supervisor at Organic Media.