Udacity

Imperial College Business School

Arizona State University, W. P. Carey School of Business

Digital Rights Manager at Domino Recording Company

London, England, United Kingdom

Managing the video distribution, metadata, UGC claims and asset ownership across the breadth of Domino's artist catalogue on Youtube and Facebook/Instagram.

Domino Recording Company

Digital Rights Manager

Monthly club night focused on promoting female musical talent across a range of music genres.
-  Creation of branding assets and all promotional materials
-  Management of social media accounts (Facebook and Instagram) and outreach to press
-  Curation of monthly line-up through booking diverse range of both up-and-coming and more established artists

Ginger & Spice Music

Co-Founder

Development of an internal video publishing system to ensure proper video formatting and release clearance sign-off across the full breadth of owned content (21K videos created across more than 400 local teams)
Manage MCN relationship to develop marketing and content opportunities to expedite primary Youtube channel growth (currently over 1M subscribers and 300M views) and increase channel monetisation
Curate editorial playlists for the channel and provide global marketing team with video content and analytic data to support featured content for the blog, social media and company website
Maintain relationships with brand partners to ensure timely and accurate branded video content, digital partners such as Spotify and Facebook to support collaborative projects such as the Fans First pilot programme and record label partners such as UMG to support bespoke content agreements
Creation of internal artist data reports built via SQL to assist city operations team with more efficient booking

Sofar Sounds

Development Manager, Artists & Content (Redundancy due to Covid)

Manage a team of 3 full-time staff and 350 volunteers to programme over 1600 shows since initial hire
Expansion and development of London audience to increase show count from 25 shows in Nov 2015 to 100 shows in Nov 2017 while maintaining a consistent NPS score of at least 80 each month
Oversee local London P&L and budget to create cost reduction strategies and enable financial sustainability
Create and manage local social media and e-mail marketing strategy to 80K London members
Manage CRM initiatives utilising targeted promo codes and messaging to specific customer segments based on geo targeting and purchase behaviour
Oversee A&R, booking and advancing of a wide range of developing and established artists both independently and in collaboration with major labels as well as manage ongoing artist relationships with alumni artists
Coordinate creation and publishing of bespoke video content, hosted on Youtube
Collaborate with partners to create bespoke events for Uber, Kopparberg, Air BNB and Amnesty International

London Director

Assisted at the London shows as an artist liaison and show lead (managing the events on site).
Helped set up and manage the alumni artist booking team (i.e. artists who had played previously and were invited to return).
Assisted with managing the local social media channels, both posting at shows and creating evergreen content.

London Team Volunteer

- Coordinate with copywriter and graphic designer to create impactful e-mail marketing campaigns within the company branding guidelines
-  Manage creation, testing, scheduling and deployment of over 20 integrated e-mail campaigns per week
-  Develop and implement segmentation strategies to target groups of players based on criteria such as registration dates, active status, player value, and device preference when accessing the site
-  Create and tag campaigns with Google Analytics tracking in order to collect relevant metrics for evaluating campaign performance
-  Ensure that e-mail promotions are aligned with content on the website and social media channels

Gaming Realms

CRM Executive

- Manage and monitor search engine optimisation campaigns for leading brands in skincare, beauty and fashion through link building, on-site optimisation, social media management and content writing
-  Assist in creation and delivery of pitch presentations to prospective clients

Tamar SEO, Social & Mobile

Digital Marketing Specialist

- Set up Google Ad Grants account by creating impactful pay per click advertisements and monitoring the campaigns for a result of a 0.21% CTR in the first two weeks
-  Managed potential partner relationships with mobile application developers designed to increase wayfinding and payment options for visitors along Exhibition Road
-  Create promotional materials for the Creative Quarter event, which allows students aged 13 - 19 to learn about careers in creative industries

Exhibition Road Cultural Group

Communications Associate

- Managed relationships with departments, faculty and staff in order to help students in difficult academic situations
-  Liaised between students applying for a medical/compassionate withdrawal and the undergraduate dean in order to complete necessary documentation, resulting in over 50 applications approved each semester
-  Identified trends in student retention, academic achievement, and graduation rates by analyzing data for 1800 first year students and compiling reports on the findings
-  Coordinated and scheduled a new retention program where the academic advising team met individually with 1800 business freshmen over a six week period, resulting in an overall retention rate of 83%
-  Collaborated with departments within the business school to provide student engagement programs for over 9,800 students

W. P. Carey School of Business, Arizona State University

Retention Coordinator Assistant

- Supervised and delegated tasks to four student workers in order to prioritize and execute administrative duties, special projects, and events for multiple departments simultaneously
-  Designed brand appropriate promotional materials and a weekly e-newsletter for retention and academic advising programs
-  Scheduled meeting spaces and ordered catering for events, student organization meetings, and committee meetings
-  Answered curriculum and program queries in person and over the phone for more than 1,200 current business honors students as well as for prospective students and their parents

Administrative Assistant

- Generated HTML content and implemented it throughout partner and third-party sites to increase overall site views
-  Wrote copy to promote prize offerings for the featured contests and giveaways on the main SheKnows site
-  Generated the weekly Points & Prizes and Contests & Giveaways HTML newsletters using Mailchimp
-  Executed order fulfillment of promotional items and prizes to Points & Prizes users to ensure timely delivery

SheKnows, LLC

Promotions Assistant

- Conducted research on federal and state incentives for renewable and solar energy projects using the government incentive database in order to target profitable opportunities
-  Compiled research reports on renewable energy and energy efficiency projects to help expand the company’s portfolio
-  Created promotional materials targeting universities to “go green” and edited content for the company website update

Element Markets

National Accounts Intern

- Created and helped conduct study abroad informational sessions for summer and semester programs to increase awareness of programs
-  Managed filing and record keeping for the International Business Certificate and study abroad equivalencies
-  Designed and distributed fliers about various study abroad programs, scholarship opportunities and informational sessions

International Programs Assistant

- Answered queries from the customer service desk and on the floor regarding store policies and availability of products
-  Trained new employees on proper food service handling procedure and organized the food court inventory
-  Organised hardline and softline products on the sales floor and tagged them for sale

Target

Team Member

- Directed and managed fellow workers when the manager was absent.
- Organized financial accounts: counted the register at night and distributed tips.

Phoebe Petridis