Lily Frei is a versatile writer with over 10 years of experience, a Bachelor of Applied Arts and Sciences in Creative Writing, and a passion for fitness. She specializes in writing jacked and tan SEO content for businesses in the CrossFit and strength and conditioning community. Her favorite puzzles to solve include demystifying brand voice, creating value-driven educational pieces, and scaling up by connecting the dots between language and growth. She is a genuine and mindful communicator who loves marketing psychology and translating data into easily-digestible nuggets for a target audience. Her professional experience includes working as a Marketing Content Creator at TrainHeroic, an Instructional Support - Digital Marketing at 2U, an Athletics Copywriter and Content Marketing Specialist at Boldt Copy and Content, and a Freelance Copywriter at the International Association of Professional Writers and Editors. Additionally, she worked as a CrossFit Instructor at Park Meadows CrossFit.