Randy Dargenio

Director, SEO - Lowe's Home Improvement (Formerly @Staples)
Summary
Randy Dargenio is an experienced SEO senior leader with a successful track record in driving customer acquisition, B2B lead generation, and hyper-local search results for retail channels. Randy led SEO teams at renowned companies like Staples Inc. and GroupM (WPP) agencies, including Catalyst, Maxus, MEC, and Mindshare. Before that, he established, developed, and later sold Rockport Media Group, a digital agency focusing on PPC, SEO, and eCommerce.
Randy's success in leading SEO strategies lies in aligning SEO goals with organizational objectives, gaining C-Suite buy-in, fostering cross-team collaboration, and leveraging data-driven insights to make strategic business decisions. His expertise spans various areas such as technical SEO, content SEO, global and local SEO, eCommerce, information architecture, content strategy, and innovation.
He emphasizes setting strong foundations and implementing sustainable strategies that drive long-term results. Randy believes in the importance of educating and empowering teams across an organization in SEO best practices to achieve sustainable success and operational efficiency. His core competencies include SEO business ownership, thought leadership, revenue generation, technical expertise, and innovative solution design.
With a diverse background in eCommerce, merchandising, web development, design, and digital marketing, Randy can significantly contribute to paid digital marketing strategies, eCommerce product development, product assortment planning, internal search optimization, and more. He possesses a broad skill set in tools and applications such as Google Analytics, Brightedge, Moz, SEMRush, HTML, CSS, and MS Office tools.
Randy Dargenio's professional journey is marked by his roles as a Director of SEO at Lowe's Companies, Inc., Terakeet, and Staples. Additionally, he served as an SEO Director at GroupM, Senior SEO Manager & Web Developer at Boston Green Goods, Inc., and CEO & Founder of Rockport Media, where he gained extensive expertise in SEO leadership and digital marketing strategies.