Sakina El Qarchaoui is a digital media acquisition expert with a wealth of experience in managing complex digital investment channels. She is a strong proponent of the power of data, AI, and UX/UI in driving business growth. With a Master's in Project Management and Web Marketing, Digital, and Information Technology Management from Institut F2I, as well as a Master's in Marketing and Management from Université Cadi Ayyad, Sakina is well-educated in her field.

Sakina has held several key positions in her career, including her current role as Digital Media Acquisition Manager at GMF Assurances - Groupe Covéa. She has also worked as a UX Consultant at Axance at Devoteam Management Consulting, Program Manager at Dassault Systèmes at Devoteam Management Consulting, Web Marketing & Acquisition Manager at Thalazur, and Web Project Assistance Manager at E-Stories. Prior to these positions, she was a Sales Representative at Cargo Logistics International.

Sakina's expertise lies in digital media acquisition and management, as well as web marketing, project management, and customer relationship management (CRM). Her drive for results has led to her becoming an attribution & ROI junkie, continuously finding ways to measure and optimize her marketing efforts for maximum ROI.