Staples High School

Duke University - The Fuqua School of Business

Duke University

Lehigh University

Westport, Connecticut, United States

Over 25 years of digital leadership experience with Fortune 500 companies and cutting-edge start-ups, working to address complex digital strategy challenges and build tailored solutions to achieve significant growth. Services include...
-  Digital Marketing
-  Analytics
-  Product Development

Digital marketing expertise with ecommerce, mobile, CRM / database marketing, conversion rate optimization (CRO), Software as a Service (SaaS) / cloud computing, social media, lead generation, direct marketing, SEM, SEO, loyalty programs, advertising, email, and more.

Led significant initiatives and digital marketing programs for Time Warner (PEOPLE, TIME, MONEY, INSTYLE, SPORTS ILLUSTRATED, TRAVEL+LEISURE, HEALTH, ENTERTAINMENT WEEKLY), IBM, Disney, IAC/InterActiveCorp (<a href="http://Match.com">Match.com</a>, Ticketmaster, HSN, Citysearch, <a href="http://Ask.com">Ask.com</a>, Evite, Frontgate, Garnet Hill), Netflix, Essity, General Mills, The New York Times, GroundLink, QualityHealth, NetActive, J. Crew, Activision, Columbia House, and more...

Digital Realm Consulting

CEO, Founder

Digital Marketing Practice Manager, leading ecommerce personalization and conversion rate optimization (CRO), CDP / CRM / database marketing, media buying, and loyalty program efforts for the retail industry.

Sophelle  -  Retail IT Strategy and Implementation

Digital Marketing Practice Manager

Ecommerce, CRM / Database Marketing, Media Buying consultant to leading retailers. Focus is on strategy, project management, and analytics for digital and multi-channel initiatives.

Red Banks Consulting, Inc.

Senior Consultant

- Transforming the ground transportation industry with a new technology and mobile platform that gives frequent travelers access to 45,000 cars in over 100 countries.
-  Led 10 person department responsible for all consumer acquisition, CRM / database marketing, retention marketing, conversion rate optimization (CRO), branding, corporate communications, B2B marketing and sales support, and product development.
-  Led the development of an improved mobile app, then drove record downloads.
-  Developed new analytics capabilities to measure consumer LTV by marketing campaign.
-  Increased consumer retention 8% and reactivated dormant consumers through weekly email retention campaigns.
-  Responsible for acquisition media budget that included web search, mobile, email, print, TV, trade shows, online display ads, and airport executive clubs.

GroundLink

- Led the business planning for new social commerce technology designed to help ecommerce companies drive sales via major social platforms like Facebook, Pinterest, Twitter, LinkedIn, Google+, and more.
-  Played significant role in designing the technology platform, consumer experience, and tracking capabilities.
-  Found marketing, design, and technical resources for the company and created several strategic partnerships.

IgniteSocial

Executive Advisor / Board of Directors

- Led all consumer acquisition, CRM / database marketing, retention marketing, conversion rate optimization (CRO), consumer branding & messaging, SEO, and UI/UX design.
-  Improved registration rates over 100%. Increased retention from 5% to 58%. Launched first mobile app for company.
-  Led all product development, pricing, and marketing materials for pharmaceutical, OTC, and CPG clients.
-  Created SaaS business for 3rd party health sites to sell lead gen programs. Drives new revenue & consumers for QH.
-  Built 20 new newsletters and grew subscriptions from 1.7 million to 7 million within 18 months.
-  Launched Facebook page and grew audience to 68,000 fans within 4 months, launched on Twitter, created RSS feeds.
-  Created Medical Advisory Board of 16 physicians and earned HON and TRUSTe certifications for the site.
-  Managed team of 14 marketing, design, and editorial employees, 9 freelancers, and 16 medical professionals.

QualityHealth

Vice President, Marketing & Product Development

- Led company-wide CRM / database marketing initiative to drive ecommerce, targeted email cross-marketing, more focused acquisition marketing, list rental programs, and enhanced business intelligence. Merged databases from Ticketmaster, HSN, <a href="http://Match.com">Match.com</a>, LendingTree, & FrontGate, appended 3rd party data from Acxiom, then created targeted consumer segments for email campaigns that drove 300% lift in revenue and order conversion.
-  Rolled out Net Promoter Score, Bain Consulting consumer loyalty metric, to 39 IAC brands within 4 weeks. Worked with senior management to create action plans and monitor progress by audience segment, product, and department.
-  Led IAC’s social media strategy, including overseeing development of Facebook apps at the brands, pursuing M&A opportunities, creating strategic partnerships, implementing corporate-wide deals for development and promotion, building IAC’s own widget network for ad sales and cross-promotion, and developing new widget themes that leverage functionality and content from multiple IAC businesses.

IAC / InterActiveCorp

Senior Director, Database Marketing & Loyalty

- Developed user acquisition, retention, and CRM strategies to maximize pageviews in high-revenue advertising and ecommerce areas of <a href="http://About.com">About.com</a>. Leveraged SEM, SEO, display ads, site redesigns, e-mail marketing, taxonomy changes, marketing partnerships, syndication deals, and integrated premiums.
-  Managed SEM campaigns of 10,000+ keywords to drive profitable, new audiences.
-  In six months, grew Automobile traffic 950% and Small Business traffic 153%. Drove 2 million video plays / month.
-  Owned all newsletter initiatives, including product design, ad placements, cross-marketing and opt-in strategies. Led newsletter redesign to increase response rates and drive better advertiser sponsorship opportunities.
-  Led the definition and pricing of advertising and sponsorship products to best utilize About’s audience.
-  Examined usage behavior and segmentation analyses to target and optimize CRM programs.

About.com / New York Times

Senior Director, Consumer Marketing

- Developed direct marketing, lead generation, ecommerce, CRM & loyalty programs via the Internet selling magazines, software, DVDs, merchandise, as well as customer acquisition for 3rd parties such as Netflix, Columbia House, and Gevalia. Loyalty programs included PEOPLE Magazine Rewards Plus, AOL BillPay, Medscape.
-  Responsible for all consumer marketing activities, including market research, offer conceptualization, P&L, creative design, conversion rate optimization (CRO), legal review, tech development, partner implementation, and program analysis.
-  Utilized e-mail, affiliate marketing, display advertising, and partner syndication to maximize offer exposure.
-  Created Internet prototype system to test new marketing offers. Built tests for Columbia House, Medscape, Hawaiian Airlines, MyPoints. Generated over $50K in first 3 mos. Received award for innovation.

Synapse / Time Warner

Director, Marketing & Product Development

- Partnered with technology vendors to create innovative new digital promotions, including CD-ROM on-pack and direct mail insert programs. Clients: Kodak, CDKNet, Blockbuster, MARS Advertising, and ClockWise.

Consultant

- Managed cross-media CRM and ecommerce programs for Disney, General Mills, Kraft/JELL-O, Access Magazine, Barnes & Noble, Hasbro, Electronic Arts, Activision, Juno, and EarthLink.
-  Managed all consumer marketing of CDs bundled to packaged goods. Utilized e-mail, sampling, contests, and online promotion to increase site traffic, cross-sell products, drive rental revenue, and conduct consumer research.
-  Developed operational plans for ’00 and ’01, including: consumer marketing strategies, revenue forecasts, pricing, product feature definition, sales and marketing plans, budgets, and account targeting.
-  Managed advertising and agency relationships.

NetActive

- Managed 10 person dept to create advertising and ecommerce products for all Time Inc. sites: TIME, FORTUNE, MONEY, ENTERTAINMENT WEEKLY, PEOPLE. Provided primary and secondary research to 20 online sales reps and 200+ print sales reps.
-  Created cross-media advertising programs including Time Inc. print, CNN cable, and Internet. Generated $10 million in online ad revenue and played integral role in selling $36 million of print ad space.
-  Recognized for leadership driving traffic during an ad inventory shortage and in creating a client mgmt system.
-  Developed ’98 and ’99 marketing plans, including: revenue and pageview forecasts, budgets, target account lists, product definition, positioning, and pricing, consumer marketing strategies, and media plans.
-  PEOPLE Magazine: Responsible for all ad sales and consumer marketing, including creation of sales packages and marketing materials, CRM strategy, direct mail, print and online promotion, content syndication, co-marketing programs, and site analyses.
-  PEOPLE Magazine: Partnered with Netscape to build and promote the PEOPLE Daily EMail newsletter. Product drove both consumer acquisition and retention. Project featured in PEOPLE Magazine as letter from the editor.
-  PEOPLE Magazine: Created and managed strategic alliances and syndication deals with Netscape, Lycos, <a href="http://Women.com">Women.com</a>, and Excite to develop the PEOPLE Online brand, promote editorial features, increase site traffic, and create new e-commerce and ad sales opportunities. Helped create exclusive licensing deal with AOL to drive revenue and site traffic.
-  Led special projects for SPORTS ILLUSTRATED & MONEY, including in-depth site usage analyses.

Time Inc. / Time Warner Inc.

Director, Marketing

- Trained in consumer banking, international trade, letters of credit, and corporate finance.
-  Reengineered the letter of credit business process to reduce cycle time and improve profitability.

Citi

MBA Intern

- Launched new B2B retention and loyalty marketing service for IBM Australia. Created business plan, led system development, and trained marketing and sales teams. Analyzed opportunities for similar service at IBM Canada.

IBM Australia

Consultant, Product & Marketing

- Launched new B2B retention and loyalty marketing service targeting IBM’s top 300 clients. Managed client relationships with Dean Witter, Glaxo, Price Waterhouse, Farmer’s Insurance, ...
-  Led all marketing and technical project activities: competitor analyses, identified target accounts, defined product features, created sales materials, trained sales team, and managed software development and business teams.
-  IBM Award, 1991 & 1993; IBM Vice President’s Certificate for Outstanding Accomplishments, 1994.

Ken Kantor

Ken Kantor