Michael Nevski is a seasoned marketing leader, renowned for his unique ability to turn data into revenue growth using emerging technologies and human creativity. His approach to integrated marketing campaigns has helped several companies achieve radical success in sales and brand recognition. Michael is an MBA holder, with a Bachelor of Science degree in Economics from Saint Petersburg State University of Finance and Economics. Before becoming the Director of Global Consumer Insights at Visa, Michael had held high-profile marketing leadership roles, including Senior Manager/Director of Marketing at Charles Schwab, Consultant at CSG International, Director of Shopper Marketing and Strategy at Sterling-Rice Group, Director of Consumer Shopper Marketing, and US Client Operations and Delivery at IRI, and Marketing Supervisor at Danaher. With a strong background in research, Michael has been able to identify the most effective marketing tactics for firms in competitive spaces. His achievements include growing the client base by 38%, increasing subscription-based contracts by 42%, reducing overhead by 21%, spurring a 40% growth, realizing 8%-17% sales boost, and improving customer retention by 53%. Michael is dedicated to optimizing the shopper journey and user experience, in every interaction with consumers. His interests cut across big data, shopper behavior analysis, social listening, media tracking, and competitive intelligence, and he regularly employs these tools to identify customer behaviors and drive growth for the firms he works with.