Mary Carpenter, an accomplished brand and performance marketing executive, is a C-level thought leader and capability builder with expertise in digital and performance channels, cross-channel strategic planning, technology and data solutions, and media innovation. Graduating from Miami University with a B.S. in Mass Communication, Carpenter's successful career includes roles such as President, Midwest Region at PHD Worldwide, Managing Partner at Mindshare, and Chief Operating Officer at GM Planworks. She is also the former Head of Strategy and Operations at GM Planworks, where she proved herself as a leader of change within the media industry. As the Chief Digital Officer at Asurion, Carpenter continues to demonstrate her knowledge and insight into media marketing.