Natalie Higton

Natalie Higton is a highly accomplished professional with a solid educational background in law, holding a Bachelor of Laws (LLB) degree from the University of Portsmouth. She has built a successful career in brand management, communication, and marketing within the cosmetics industry.

Natalie's previous roles at L'Oréal include Senior Social Brand Manager for Maybelline, NYX PMU, and Essie. Prior to this, she served as the Senior Communications Manager and Communications Manager focusing on Maybelline. Her expertise in building and promoting brand image is evident through her tenure at these renowned beauty brands.

Before her time at L'Oréal, Natalie held pivotal positions at Revlon, where she excelled as the Senior Brand Manager for Digital and Content, Brand Manager for Digital, and Assistant Brand Manager for Communications. Her dynamic roles allowed her to spearhead digital marketing strategies and enhance brand visibility in the competitive cosmetics market.

Additionally, Natalie's experience extends to her contributions at Clinique, where she worked as a Marketing Co-ordinator for Trade, Promotions Co-ordinator, and started her career as a Promotions Assistant. Her hands-on experience in various marketing functions has honed her skills and knowledge in product promotion and market positioning.

Having begun her professional journey as a Graduate Trainee at Estee Lauder Group of Companies, Natalie's career trajectory showcases her progression to senior roles with increasing responsibilities. Her diverse experience across different cosmetic brands has molded her into a versatile and strategic professional in the beauty industry.