Jp O'Keeffe is an accomplished professional with an extensive background in partnerships, sales, and analytics. With a wealth of experience across both agency and client-side roles, his expertise lies in building and leading strategic partnerships, closing multi-million pound business opportunities, and navigating legal and data protection issues.

Jp holds a Master's degree in Marketing from University College Dublin, a Bachelor's degree in Business & Management from Technological University Dublin, and has completed business and management modules in Advertising, Finance, Quantitative & Qualitative Research at Concordia University.

His professional journey includes senior positions such as Senior Product Manager at Samsung Ads, Propositions & Partnerships Controller – Advanced Advertising at Sky, Strategic Alliances Controller at Sky, Data & Analytics Manager at Sky, and International Consumer Insight Director at Kantar. Jp also served as an International Account Manager and International Client Executive at Kantar, a Category Analyst at Kantar Worldpanel UK, and held marketing and account management positions at Research Now and Leo Burnett London, respectively.