Middlesex University

Morgan State University

Vice President, Corporate Marketing & Strategy at eClerx

Queens County, New York, United States

eClerx

Vice President, Corporate Marketing & Strategy

Marketing & Strategy Lead, Corporate Shared Services

[Acting] Marketing & Strategy Lead, Corporate Shared Services

Digital media, creative and online optimization Implementation producer for a highly-matrixed, global company delivering outsourced business processes and analytics support to 8 of the top 10 investment banks in the world, and 30+ Fortune 500 companies, supported by multiple offshore teams.

-  Reporting to the Global Head of Strategy and Marketing, while also supporting the c-suite leadership from each business unit, representing the Global Marketing function as its ambassador to all offices and staff – possessing a truly global, collaborative mindset.
-  Manage partnerships with external agencies for content and web development
-  Oversight of all digital production including Website(s), Social, Email, Events, Print Collateral, Videos, with the support of onshore, offshore, and external agency partnerships
-  Led the creation of new corporate marketing assets for each business unit that includes: brand style guides, sell sheets, case studies, social collateral, business cards, landing pages, website templates, event collateral, and promotional materials
-  Led the company rebrand and end-to-end production of all websites to include the corporate parent as well as each individual business unit operating in Finance, Digital, and Customer Operations
-  Management of all external facing websites (WordPress) including; updating images, content, embeds, metadata, SEO, (while adhering to style guides) and other front-end and back-end website elements
-  Work closely with the global content leads for quality control and assurance that copy is accurately populated and posted
-  Manage the social footprint of all business units that include, strategy, content development, research, influencer marketing, influencer outreach, paid social advertising, and social listening
-  Analyze and report web traffic and related analytics bi-weekly and monthly for c-suite leadership, looking for unique and novel ways to improve results against set KPIs

-  10% international travel (India)

Digital Media, Creative & Optimization, Production Senior Manager

Management of the Company Website CMS, Social Media content and Analytics, supported by both on and off shore teams, reporting to the Global Head of Marketing.
Management of all paid search (SEM) keyword marketing campaigns, including the research and development of strategies to grow and optimize campaigns to meet company ROI goals through bidding adjustments, creative testing, optimization recommendations, and keyword expansion.
Website:
-  Support website strategic content updates, as driven by the business and functional groups.
-  Support improvements to design of the Company website; Maintain, monitor and revise ongoing web publishing processes and procedures.
-  Partner with Internal and external content providers, designers and developers to ensure site meets with company and customer needs and aligns with our brand strategy and Web standards.
-  Create engaging experiences to educate prospective customers, generate leads, & increase customer loyalty.
-  Develop landing and splash pages to assist in direct marketing efforts.
-  Implement Search Engine Optimization (SEO) and Search Engine Marketing (SEM) programs, monitor rankings and calculate ROI
-  Monitor website content for out-of-date postings; manage site feedback; Monitor status of projects and report usage trends; Support growth of the Company’s newsletter subscribers

Social:
-  Develop brand awareness and social media strategies around the Company’s new and ongoing programs
-  Manage, Analyze and Report day-to-day activities, timelines and project deliverables as a key point of contact to internal stakeholders
-  Review and approve daily and long-lead/campaign-based social plans of actions & content
-  Create compelling social content for the Company’s owned social channels with the purpose of engaging networks’ fan bases; ideate and create diverse content
-  Troubleshoot urgent community management issues that may arise and communicate with key internal groups.

Web & Social Marketing Manager

- Collaborated closely with internal and external content creators (CMO, CDO, VP of Marketing/Digital) to maximize the search traffic potential for each piece of content on multiple digital platforms & in various CMS
-  Educated and provided regular feedback on headlines, keyword density, image tags, meta, title tags, URL structure, keyword analysis and related aspects
-  Provided recommendations to editorial teams related to keyword and content trends, performance of specific pieces of content
-  Worked in real time to optimize breaking news stories in a highly competitive industry
-  Collaborated with client manager / producer and business teams to propose new innovative products, changes to existing site structures and content offerings to further maximize search traffic potential
-  Provided SEO feedback during development of new products and site features
-  Documented SEO guidelines and provided internal training to organizations to keep the latest SEO techniques top of mind
-  Developed link strategies and/or direct marketing relationships with off-network sites
-  Provided ongoing reports to executive management related to search traffic and keyword performance, ROI, website traffic levels and customer acquisition
-  Researched new opportunities to maximize SERP for groups of strategic keywords

Project Management
-  Managed internal and external digital projects throughout the agency.
-  Wrote over 20 project proposals for prospective new business.
-  Generated project estimates and assumption documents for all new projects.
-  Wrote project briefs so all team members were aligned on the details of the project.
-  Identified risks and came up with a plan of action when projects started to deviate from the original scope of work.
-  Used Basecamp and JIRA to manage tasks, bug track, and facilitate communication.
-  Worked with our offshore development team to complete client projects.

Mondo

Director of SEO & SEM

Business Development:
-   Reduced reliance on Google Adwords by targeting specific companies through various social platforms.
-   Successfully recruited new business acquisitions from specific market sectors across the UK, USA, Spain and South Africa.
-   Conducted negotiations with external partners, selecting suppliers for new products and services.
-   Created internal sales kits, sales presentations and tinder proposals.
-   Initiated new marketing activities in order to promote JEM's services.

Corporate Google Adwords Account Manager:
-   Built campaigns, ad groups and targeted keywords, audited and expanded keyword and negative libraries, developed and analysed ad copy / landing page tests.

Web Development
-   Rebuilt the JEM corporate site by moving it from a WordPress template to a custom design using Adobe Dreamweaver, Business Catalyst & Muse.
-   Developed JEM's first ecommerce site using Dreamweaver & Business Catalyst.
-   Designed multiple landing pages for various newspaper and magazine publications.
-   Developed & maintained clients ecommerce websites based on specific client specifications.

Social Media:
-   Created & maintained the JEM Company Facebook & JEM Shop pages, hosting competitions and implementing Facebook Advertising.
-   Used Twitter to release information regarding JEM services as well as educating staff on the use of the platform.
-   Created & maintained the JEM G+ Business page, developing a 986 following with over 260,000 page views, following the creation of a community, I implemented the "Leverage the Influence Loop strategy."

SEO
-   Successfully ranked the JEM corporate website on the first page of Google for multiple keywords.
-   Used Google Analytics, Google Webmaster, Bing Webmaster, MOZ, Raventools & Traffic Travis platforms to conduct competitive benchmarking & monitoring to measure & report the effectiveness of SEO strategies.
-   Implemented structured link building strategies to increase the JEM's website virtual real estate.

JEM Marketing & Fulfilment Services Ltd

Business Development & Web Development Manager

A full-time, 6 month consultation contract (as part of my MBA course), Yes offered me the opportunity to take full control of their digital marketing strategy and delivery.

-  Developed and integrated company social media policy, strategy and guides for all social media channels.
-  Developed, implemented and managed the Social Media Marketing strategy on various platforms.
-  Created, integrated and implemented social media campaigns to drive consumers to our site.
-  Implemented Social Media SEO tactics aligned with our company's keyword and SEO strategies
-  Experimented with alternative ways to leverage social media activities ("Marketing R&D")
-  Monitored trends in social media tools and applications.
-  Provided company-wide guidance on incorporating relevant social media techniques into the company culture and into all products and services.
-  Measured, analyzed, reviewed and reported on effectiveness of strategies using HootSuite, Facebook Analytics, Twitonomy, SproutSocial, Statigram, Pageviral, Wisemetrics and Google Analytics.
-  Analyzed and reported web analytics, made and implemented recommendations to improve user experience, drive traffic, and grow subscriber base.
-  Provided in-depth Competitor Analysis within the organic lubricant segment.
-  Conducted a full Market Analysis of areas Yes could infiltrate to gain more market share.
-  Increased brand awareness in countries such as Iran, South Africa, Spain, Latvia and Croatia.
-  Established and maintained strong virtual relationships with a list of 31 social influencers.

The Yes Yes Company Ltd

Digital Marketing & Social Media, MBA Consultant

Middlesex University MBA program is ranked among the top 200 globally, focusing on international management, entrepreneur, and consultancy skills.
With the MBA program focusing on the international market, Middlesex includes multi-dimensional cross cultural trips to Hong Kong, Paris, Milan and other major international cities to develop global skills.
- Our programme is designed to build on the creative flair of our students and help them to develop the flexible entrepreneurial skills to thrive in a complex business environment."
- Dr. Vinaya Shukla, Programme Leader

MBA Candidate

2U Inc. partners with preeminent institutions of higher education to deliver rigorous, selective degree programs online to students globally.
2U supplies universities with the tools, expertise, capital, and global recruiting needed to compete in a space currently dominated by mediocre programs.

This role was a sales position where I was part of a team in a call centre. In this position we used salesforce to organise our sales funnel and manage our leads. I had quarterly targets which I was able to meet and often exceeded.

-  Contacted prospective students via email and telecommunication
-  Guided prospective students through the application process, assisting them with admission forms
-  Assisted admitted students through the enrollment process
-  Informed students about the various available courses to assist them in finding the most appropriate field of study.
-  This position required Admissions Counselors to hit quarterly targets, which I exceeded on numerous occasions.
-  Initiating new and innovative technologies for assisting prospective students with information they need about the institution and its procedures

Admissions Counselor (Georgetown Masters in Nursing)

2U Inc. partners with preeminent institutions of higher education to deliver rigorous, selective degree programs online to students globally.
2U supplies universities with the tools, expertise, capital, and global recruiting needed to compete in a space currently dominated by mediocre programs.

-  Responsible for contacting perspective students confirming their intended interests and qualifications
-  Assisted Admissions Counselors with the completion of their students outstanding criteria necessary for their applications
-  Developed and defined the role of the scheduler with the Admissions Management team.
-  Used Salesforce, an online marketing technology, to organize my sales funnel.
-  Scheduled appointments and created and maintained student profiles for the Admissions Counselors.
-  After seven months within this role I was promoted to the position of an Admissions Counselor.

Admissions Scheduler (Georgetown Masters in Nursing)

The W DC is 317 room property, located directly in the heart of Washington DC across the street from the White House.

-  Created a rapport with guests aiming to provide them with the W - WOW experience
-  Notable ability to balance and post charges accurately
-  Responsible for closing and balancing all room accounts, counting and balancing cash and credit card receipts
-  Perform responsibilities of maintaining files, and resetting the systems for the next day’s operations
-  Responsible for auditing all guest information from the day and creating a completed report for management by the next morning.
-  Demonstrated ability to ensure quality service is provided to all guests by being available to answer questions or concerns as well as taking ownership and resolving of any guest complaints.

W DC

Moon Light (Night Audit) (317 Rooms)

DoubleTree Crystal City is a 631 room property located just minutes from the heart of Washington DC.

-  Monitored guest satisfaction processes, and responded to guest concerns and inquires
-  Monitored the delivery and measurement of guest services consistent with the service standards and brand attributes
-  Provided ideas and suggestions for new products, services, technology and processes to ensure the Hotel's competitive position and in anticipation of changing customer needs within the dynamic hospitality industry
-  Managed payroll
-  Managed shift scheduling, based on volume and demand patterns
-  Supervised employee incentive program
- Creating and implementing moral boosting and motivating programs to develop a cohesive team
-  Monitored and recorded employee time and attendance
-  Managed a team of 26, including Front Desk Agents, PBX Operators, Concierge, Rooms Coordinator, Bellman, Drivers
-  Maintained room inventory while keeping close communications with housekeeping and engineering departments to ensure hotel achieved sell out efficiencies
-  Ensured that all accounting transactions and cash handling procedures are in compliance
-  Performed team member evaluations, provided coaching and development
-  Managed the pre-arrival and arrival process of incoming airline crews

Hilton Worldwide

Front Office Manager, DoubleTree Hotel

The Hilton Baltimore is a 757 room property located in the Inner Harbor with close proximity of the Oriole Park at Camden Yard.

-  Supervisor, responsible for a staff of six covering AM and PM shifts
-  Managed the Executive Lounge outlet
-  Responsible for ordering, receiving, issuing and storing food and beverage items
-  Responsible for maintaining and improving concierge / executive lounge S.A.L.T (satisfaction and loyalty tracking) scores
-  Assist staff of six, educating and maintaining constant up to date knowledge on the Baltimore area
-  Strong ability to maintain physical stamina and proper mental attitude to deal effectively with owners, guests, management, employees, and outside contacts while working under pressure and meeting deadlines
-  Assist with call-outs or employee tardiness by finding proper coverage; stay until proper coverage can be found
-  Dedicated individual; achieving a reputation for consistently going beyond what is required

Hilton Hotels Worldwide

Chief Concierge, Hilton Baltimore

The Hilton Baltimore is a 757 room property located in the Inner Harbor with close proximity of the Oriole Park at Camden Yard.

-  Selected for initial Hotel Opening Team
-  Built rapport with local businesses, unparalleled guest relation skills especially in creating "special touches,” resolving guest requests and concerns
-  Exercise judgment while handling guest inquiries, and respond promptly with accurate and thorough information according to the individual needs of guests.
-  Appropriately arrange and confirm recreational, dining, and/or business activities for both inside and outside the property.

Concierge, Hilton Baltimore

Sheraton Inner Harbor is a 375 room property situated in Baltimore's Inner Harbor area.

-  Competent with the hotels Arrival and departure process and local concierge duties
-  Responsible for charging, routing, and completing daily folio finance duties
-  Assisted in the pre-arrival and arrival of British Airways flight crew

Sheraton

Front Desk Agent, Sheraton Inner Harbor (375 Rooms)

The Westin Charlotte is a 700 room property, located in the heart of Charlotte North Carolinas financial district also known as Uptown.

-  10 Week program, focused on the departments within the rooms side of the hotel
-  Housekeeping: operated as a floor supervisor, checking rooms for VIPs’, cleaned rooms, folded laundry, maintained labor reports
-  PBX: directed phone calls, answered questions pertaining to the area and the hotel
-  Front Desk: Galaxy / Lightspeed PMS, checked-in/out guests, ran daily reports, answered questions pertaining to the area
-  Managed front desk activities for this 700-room hotel in charge of group sales, guest accommodations, complaint resolution, cardkey assignment, wake-up calls, food service, financial transactions, and vault drops.
-  Conducted hotel tours for potential guests and corporate accounts to assess needs and preferences for special events, business meetings, and luncheons in areas of space requirements, catering services, and amenities.

Erik R. Miller, MBA