Dr. Craig J Selby is a prominent strategist with expertise in reputation and crisis communications, branding, and change management across various industries and cultures. He co-founded Orchan Consulting Asia Sdn Bhd in 2009, which provides brand communications and specialist training services. He also leads workshops and webinars, conducts coaching sessions, seminars, and guest lectures on crisis communication, stakeholder relations, change management, and strategic marketing and public relations. His research agenda includes industry issues in Southeast Asia, such as crisis communication, fake news, and communications strategy. Moreover, he leads experiential workshops for clients on various communication topics using contemporary local and regional case studies. Dr. Selby studied at The University of Auckland and Auckland University of Technology, where he earned his M.A.[Hons] and P.G.Dip.Tert.Tchg. degrees, respectively.