Mark FelcanSmith is a seasoned design consultant with a proven track record of delivering exceptional products and services across various industries. Armed with a degree in Liberal Arts from Columbia College Chicago, and a background in Music Performance and Education, this digital transformation expert is fluent in a broad range of design disciplines that allow him to find that sweet spot between business viability, technical feasibility, and customer desirability.

With experience as Director, Head of Experience Design at Kohl's Department Stores, Director, User Experience at Walgreens, Manager, User Experience at Sears Holdings Corp., and Director, Product & Interaction Design at Medibuy, Inc., Mark has honed his skills in human-centered design, design management, experience strategy, digital transformation, systems thinking, and horizontal leadership.

A former Design Leadership Forum Member at InVision, Program Director - Interaction 13 at IxDA and Information Architect - Consultant at Pathfinder, Mark is a customer advocate, systems thinker, and experience strategist who draws inspiration from knowledge. He specializes in building products and services that delight customers, earning their attention, admiration, and trust.